Under the leadership of Gen Brough we celebrated 90 years in business!
It all began in 1935 when G.A. Finck & Son Insurance Agency first opened its doors in Florence, serving local families with home and auto insurance. In 1973, Gifford & Perras Insurance Agency was established in Easthampton, and over the years both agencies became respected leaders in personal and commercial insurance throughout the Pioneer Valley. After years of working together, the two agencies joined forces in 2001 to become Finck & Perras Insurance Agency.
In 2015, agency leadership transitioned to Genevieve Brough. After joining the agency in 1994 as a Customer Service Representative, Gen advanced through the organization, became a partner in 2004, and purchased the agency from the former partners in 2015, continuing a proud tradition of local ownership.
For more than 90 years, we’ve helped individuals, families, and businesses find the right insurance, not just the lowest price. Today, Finck & Perras is proud to be one of Western Massachusetts’ leading independent insurance agencies. From individuals and families to small businesses and large nonprofit organizations, we help protect what matters most Still locally owned and operated, we’ve earned the trust of generations of customers by building lasting relationships that span decades.
As an independent agency, we take the time to understand your needs, explain your options, and help you make informed decisions about your insurance coverage. With access to dozens of trusted insurance carriers, we can compare coverage options and recommend the protection that’s right for you—not just one company’s products. While our agency has evolved over the past 90 years, one thing has never changed: our commitment to putting people first.
Insurance is about more than policies and premiums—it’s about people. At Finck & Perras, we believe every customer deserves honest advice, personalized service, and an insurance partner they can count on when it matters most. That’s the approach we’ve always taken, and it’s what continues to earn the trust of our customers today.
Whether supporting local nonprofits, sponsoring community events, or volunteering our time, we believe being a local agency means investing in the people and places we proudly call home. It’s a commitment we’ve made for generations, and one we’ll continue for generations to come.
Under the leadership of Gen Brough we celebrated 90 years in business!
Genevieve L Brough purchases Finck & Perras Insurance Agency from Richard Perras, JoAnne J. Finck & Roger Finck.
1978: Roger E. Finck joins his father Richard W. Finck. 1992: JoAnne J. Finck becomes partner at the agency.
1973: Richard Perras and William Gifford open the Gifford & Perras Insurance Agency in Easthampton. 2004: Gen Brough becomes a Partner at the agency
1935: Gustav A. Finck and William Fickert Sr. Open the Fickert & Finck Insurance Agency in Florence. 1950: William Fickert leaves and Richard W. Finck joins the agency, and it is renamed the G.A. Finck & Son Insurance Agency.
Let's get in touch!
Easthampton Office
6 Campus Lane
Easthampton, MA 01027
Florence Office
63 Main Street
Florence, MA 01062